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shahadat02a
Apr 04, 2022
In Wellness Forum
This is a question that every managing partner must answer every year. Of course, this is a question that many people are involved in answering. Yet, in the end, they look to you for advice. Historically, it was enough to make some minor adjustments. Unfortunately, this is no longer possible. What worked no longer works. Growing frustration As I participate in this buy email list year's round of planning retreats, I feel growing frustration. The competition is so intense and the market landscape is changing so rapidly that it's hard to know what to do next. Where are the answers? As I reflected on this situation, I realized that many companies are learning painful lessons that are new to them, but not to the professional services industry. In other words, you don't have to make the same mistakes your peers have already made. Lessons buy email list learned So what are these important lessons you need to learn? I've put together my list below. 1. References no longer work as they used to. For a long time, referral marketing has been a reliable way to grow your business. Do a good job and it will speak for itself. References will come and the business will grow. Want faster growth? Send people to a few networking events and have lunch with referral sources and you're set. Well, the harsh reality is that good work is no longer enough. Clients want results, not activity. They want solutions, not just services. What was buy email list once a quality service now becomes a commodity. From Legal Zoom to TurboTax, the pressure is on. When it comes to long lunches and networking events, "I'm too busy." You will hear it inside and out. And if you want even more frustration, you can try getting Millennials to attend traditional networking events. Good luck with that one. References move online. It's faster and easier for the person looking for a new practice. Already more than 80% of companies receive referrals from people they have never worked with and will probably never meet.
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