Jun 15, 2022
In Wellness Forum
I listened to the 54th issue of the 35th Ring Road this morning, and I was deeply moved. I also agreed with many things Liu Fei and Shaonan said. I talked category email list about my understanding and ideas, and I hope to inspire everyone. There is nothing new under the sun, and the Internet has begun to return to the logic of the era of traditional consumer goods. In the past, Internet people category email list always looked down on traditional industries, but in fact, everyone returned to the same path in the end. In the early days, the supply of Internet products/services was scarce, and the efficiency was indeed higher than offline, so as long as the functions that appeared and the functions could reach 60 points, the number of users was acceptable, and the giants also grew up from that time. Up to now. C-side, as long as you can think of things, the Internet can do everything, and the rest is the Internet can't do anything, and it can't be done. For example, buying a house, in most cases It is not possible to complete transactions online. Ali Department once wanted users to buy a house online, but it failed in the end, so more people began to realize that the Internet has boundaries, and category email list it cannot go against the concept of users. Now that you provide products or services, you can't just talk about the logic of what pain points your products can solve. This is category email list the most basic thing. You must start telling the story of your brand and what your products and services are like. Where does the idea and connotation come from, it is about occupying the mind of the user. This is the path taken by traditional consumer goods. So what does this change mean for a product manager? This means at least three things: The focus category email list of product managers has changed. In the past, the focus was on system and ease of use in production/development, and now it is necessary to pursue interaction with users. The logic of growth has category email list changed. It used to be traffic logic, but now it must be brand logic. This requires products to pay more attention to tone and brand delivery. Product managers should have more actual interactions with users, which may be WeChat groups, enterprise WeChat or other methods. 1. Products should pursue interaction with users.